![]() ![]() Canvas launched to service the Hyundai and KIA businesses, it has since grown and added new clients such as Heineken USA, Breville, Annapurna Pictures and Wingstop Restaurants. In addition to continually adding new internal service offerings, in 2015, Horizon launched a new media agency, Canvas Worldwide, in a joint venture with INNOCEAN Worldwide. Horizon Media has been very active in moving beyond its core agency offering. He has been a pioneer in the media industry his entire career helping to build some of the most iconic brands in the world,” added Hirschhorn. “That’s why we connected immediately to the vision Bill and Gene shared with us for Big. With their insight-driven, performance-based approach to media, we have the transparency and shared commitment to trying innovative approaches to reaching our audience in ways other brands haven't been able to. It is no surprise that Bill is at the forefront of this approach. “Consumer interactions with brands have been forever changed. People want to discover and connect with brands that are honest and transparent. That’s a space that legacy brands often struggle to occupy-no matter how big their media budgets are,” said Eric Hirschhorn, Fridababy Chief Marketing Officer. “It is also a clear signal of the confidence we have in Big’s ability to disrupt the industry and the value it will generate for our clients,” added O’Toole.īig will launch with its inaugural client, a new brand dedicated to millennial moms coming later this year from the parents that brought you Fridababy. ![]() “We believe that our compensation model, one based entirely upon delivering improved business outcomes, represents a true commitment to business partnership and the success of our clients,” said Vincent O’Toole, Horizon EVP Chief Operating Officer and Chief Financial Officer. “With fast, seamless integration, Big is firmly positioned to drive business outcomes over the long term through the optimal balance of data-driven efficiency, and insight-driven content, to create compelling, relevant and rewarding brand stories that drive consumer action and deliver business outcomes,” said Gene Turner, EVP Chief of Horizon Next.īig’s core offering will be holistic data management and will provide clients with customized access to brand strategy, consumer insights, trend analysis, social listening, customer journey mapping, channel planning, strategic media investment across all channels, SEO consulting, programmatic buying, content marketing, brand health, path to conversion analysis, reporting and analytics. This is in large part due to their siloed agency partnership models unable to provide them with the seamless integration and agility so critically needed by fast-moving start-ups and e-commerce brands. In developing the concept and launching Big, Horizon understood that only such a committed partner could bring an integrated strategy, big thinking, and access to vast resources and marketing technologies that are essential for these ambitious companies to achieve their full growth potential.ĭigital disruption has created endless opportunity but, despite the potential upside, many marketers are not seeing improved business outcomes. Start-ups, e-commerce and emerging brands need partners who are completely vested in their mutual success. With this simple but ambitious mission, and its bold remuneration model, Big is clearly positioned as a true business partner for its clients. ![]() Big will be led by Gene Turner, EVP Chief of Horizon Next who will now oversee both Horizon Next and Big.īig is an entirely performance-based entity and, as a clear commitment to its mission of delivering business outcomes for its clients, Big has developed a compensation model based one-hundred percent on driving improved business outcomes. 25, 2019 (GLOBE NEWSWIRE) - Horizon Media, a leader in the performance-driven application of data and marketing insights, announced today that it has launched a new agency, Big. Big is designed to provide big resources to start-ups, e-commerce and emerging brands. ![]()
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