Studies report that the amount of suspect data that make it through to the buyers of data can be as high as 20% or 30%. The Insights Association has been particularly active in showing the problems and risks. In 2022, there were a large number of studies and reports that showed the massive problem with bad and fraudulent data in online panels. One item that I think needs highlighting is the risk of a Data Quality Disaster in 2023. The rules are going to become more and more onerous, year by year. The European GDPR was not the end of a journey, it was the springboard in to more and more regulation. Data protection and privacy regulation, driven in part by data breaches, data abuse, and domestic political concerns.Move too fast and you could be the next FTX or DeLorean, move too slow and you could be the next Kodak or Nokia. Don’t expect too many actual products or changes – but do expect to see investment, presentations, ideas, and experiments. Things like ChatGPT have really kickstarted the interest in the cutting edge of tech in 2023. Interest in AI, ML, the Metaverse, Web3, and conversational AI.This is likely to cause wage inflation, shortages, and drive the need for automation even harder. In many fields and in most countries, there are simply not enough good and experienced people to fill all of the insight roles. most of them) will fail, but the sheer number of new platforms and new options will be destabilizing – and some will be successful. The growth in platforms is relentless.Prices will keep changing (mostly increasing), exchange rates will be less stable, interest rates are high and could go higher, and consumers are under pressure and will in many cases change habits. The global economy, especially inflation.The key drivers are already in place and will shape our industry for the next year or two. The fastest growing sector is ResTech, driven by the growth of platforms, especially DIY or self-serve.About 50% of research projects are conducted internally by clients.About 50% of all research dollars are spent in North America, with around two-thirds being spent in English-speaking countries.is not surveys, is not focus groups, and is not depth interviews) About 50% of this is NOT traditional market research (e.g.We are a large industry, over $120 billion.In brief, drawing on sources such as ESOMAR, MRS, IA, GreenBook and NewMR, this is where Insights and Research were at the end of 2022, going into 2023. Without knowing where we are, it is highly improbable that we will know where we are heading and how to handle it. Here are my thoughts about ‘where we are right now’ and where things might be heading in 2023 and beyond.īefore I consult with people about where we are going, I always start with ‘where are we now’. It’s my job just to stay on track with good habits and time will take care of the rest.I spend quite a bit of my year consulting with organizations about the future and helping with a wide range of projects that try to assess current trends and future possibilities. Second, I must have faith that the outcomes will come. I must manifest behavior that translates into incremental improvements that stack up over time. I’ll get a dopamine hit every time I “succeed” at attaining my habit goals. Today I : √ Drank 2L of water √ Stuck to my calorie goal √ Avoided junk food. But if my “reward” is checking off boxes that say: When I weigh myself at night, I may feel sad if the numbers on the scale don’t move enough. My goal could be losing ten pounds or it could be to stick to my nutrition plan, eat no sweets and drink 2L of water every day. I can aim to buy five buildings by the end of the year or I can aim to spend twenty minutes every day connecting with potential partners. It’s why this year, I’ve only got habit-goals. That’s why building winning habits is so important. You can make lots of calls, be on top of your networking and even make a bunch of offers, and have frustrating numbers to show. Sometimes the numbers don’t move as fast as we think they should. In a weight loss plan we have cheat days and we hit plateaus. If you set an outcome goal, every day you DON’T hit the goal feels like a loss.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |